The Strong Performance of the Chinese Film Market in 2024
The Chinese film market in 2024 experienced remarkable growth in the most recent Spring Festival, continuing the trend of recent decades.
The festival surpassed the 3.5 billion yuan ($492.7 million) mark in the first three days of the holiday, representing a 17% increase. The period from the 10th to the 17th of February is already considered one of the most profitable for the film market.
The animated film “Boonie Bears: Time Twist”, directed by Lin Yongchang, written by Jiang Lin, Qin Wan, and Rachel Xu, and starring Joseph S. Lambert and Tan Xiao, ranked third with a total revenue of 714 million yuan since its debut. Especially at this festival, most films share similar characteristics, drawing attention to a closer look at everyday life and addressing various social issues.
The highest-grossing film was the comedy "YOLO," directed by Jia Liang and starring Jia and Lei Jiayin. The total generated was about 1.3 billion yuan.
On the other hand, filmmaker Zhang Yimou presented a drama titled "Article 20," written by Meng Li and Tianyi Wang, and starring Jiayin Lei, Li Ma, and Zanilia Zhao. The production addresses elements of a public discussion about justifiable defense in China's Criminal Law.
Despite the barriers that prevent such films from being shown in Brazil with the same strength as American films, streaming platforms have provided a great opportunity for access. However, many still favor North American and Chinese films produced in Taiwan.
Even so, Chinese cinema has been growing, and like films produced in other countries, Brazilian cinema also needs to be integrated into the national market with equal vigor, diversifying the country's film culture beyond a singular segment.
Data source: China2Brasil. Images and information about the films' technical details can be found on Cartoon Brew, SCMP, and IMDB.
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